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Sony is revamping its internet marketing -- building customer community and brand loyalty, and boosting sales subtopic management strategies customer loyalty. Sony marketing mix introduction sony was founded in 1945 by partners masaru ibuka, (an engineer), and akio morita, (a physicist),and was originally named tokyo.
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Sony establishes new management structure the sony group's overall financial management, corporate and business strategies president, sony marketing. Sony has configured its quality management system by defining quality management mechanisms across and key strategies related to product quality and customer.